01
Onboard · 60 sec
Tell us about your pet.
Breed, age, weight, activity level, neuter status. Takes a minute. We do the math the way your vet wishes they had time to.
Coming soonSmart pet diet
Your pet's food bag is lying to you.
Ch. 01 The lie on the bag
Most owners don't know they're overfeeding. The bag is designed to keep it that way.
Fig. 01 · Daily portion
Source: AAFCO comparison
+27%
How much extra food the back of the bag tells you to feed, on average — across the top 12 brands.
The numbers were written by the people who profit when you buy more food.
They overestimate portions by 20–30%, every time. Not by accident — by design. A label that runs out a week early sells more bags. Your pet pays the price in joints, in energy, and in years of their life.
Kibblefy uses the same formulas your vet uses — RER × MER, adjusted for breed, age, neuter status, and real activity. The math is unglamorous. The result is exact.
Ch. 02 · How it works
Three steps. Real results.
No diet trends. No vague wellness talk. Just the math your vet wishes they had time to do — running quietly in the background of your pet's life.
02
Calculate · daily
Get exact portions.
Calorie targets calculated from real veterinary formulas — not the back of the bag. Adjusted for treats, table scraps, and the cheese your kids slipped them.
03
Adapt · weekly
Adapts every week.
Weigh-in once a week. Our AI compares the trend, adjusts the plan, and tells you exactly what to change. No guesswork. No yo-yo.
Built on RER × MER · AAFCO standards
Reviewed by board-certified vets
→ Your dog. Your cat. Your math.
Most pet apps are built around guilt and cute features. Kibblefy is built around the only thing that actually matters — feeding your pet the right amount, every day, for life.
Kibblefy · Editor's Note · '26
Ch. 03 A day on the bowl
Same dog. Same week. Two very different bowls.
The bag's plan
What the label tells you to feed.
Morning kibble1¼ cup
Evening kibble1¼ cup
Treats (4×)+ 180 kcal
Table scraps"a little"
Daily total≈ 1,140 kcal
Kibblefy's plan
What your dog actually needs.
Morning kibble¾ cup
Evening kibble¾ cup
Treats budget75 kcal
Scraps loggedtracked
Daily total820 kcal
The waitlist
Stop guessing. Start feeding right.
Join the waitlist for early access. We're shipping the iOS app first, with Android close behind.
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We'll be in touch the moment Kibblefy is ready.
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